Object Detection & Blur With Computer Vision

Summary

A US-based creative studio that helps its clients voice their brands needed to partner with an AI expert company to automate and streamline object detection and blur for their marketing video content. Folio3 created a platform that successfully automated critical aspects of video content production and boosted the client’s operational efficiency.

About the Customer

A creative studio based in the US that transforms brands with creativity and style. Through brand identity and communication, they assist businesses in defining who they are and how to engage their audience. The studio works with passionate businesses locally and globally, believing in their clients' visions.

Understanding the Challenge

Our client needed an automated solution to help them identify and blur objects in their video production that were irrelevant to the target audience or could inadvertently market other brand labels. Manually processing all videos produced in bulk was tedious and time-consuming. Additionally, the manual approach risked inconsistencies and human error, which could compromise the quality and compliance of the final output.

Solution

Folio3 AI developed a web-based application where the client could upload videos and select objects that must be detected and blurred in all the following videos. Deployed AI-driven software capable of detecting objects and faces in video frames with high accuracy. The software automatically applied blurs to selected areas as per the predefined criteria.

Result

With an accuracy above 90%, the web based application reduced the time required for object detection and blurring by 70%, allowing the creative team to focus on more strategic tasks.